Your business.
Front and center.
A professionally designed specials board.
No host fee.
Give your specials, promotions and guest information a useful home. Qualifying restaurants and local venues receive a branded board funded by six local advertisers.
Request a Host ConversationSubject to location approval, sponsor funding and agreed placement terms.
We handle the advertising.
You focus on your guests.
Your business stays at the center of the program. Six local advertisers support the board; Main & Signal coordinates the sponsors.
Put your specials first.
Showcase your specials, promotions and useful guest information, with your branding leading the board’s design.
A professional board. No host fee.
Receive a professionally designed board funded by six local advertisers, subject to location approval, sponsor funding and agreed placement terms.
Extend your presence online.
The planned host-branded, QR-connected experience gives guests another way to explore your business and local sponsors. Final digital features are confirmed before board launch.
Leave sponsor coordination to us.
Main & Signal recruits and manages advertisers and sponsor relationships. You are not expected to find sponsors or manage the advertising program.
A coordinated tabletop program.
Where your space supports it.
Participating restaurant hosts with suitable space may include tabletop materials featuring approved local sponsors and useful guest content.
Quantities, placement, upkeep, host responsibilities and replacement arrangements are agreed before installation. Main & Signal coordinates the agreed initial materials; not every location can accommodate tabletop displays.
A shared program.
Clear responsibilities.
You provide the setting and keep your physical communications useful. We coordinate the board and sponsor program.
Installation, physical placement, tabletop responsibilities, upkeep and discontinuation terms are agreed before the board launches.
Your responsibilities
- Provide an agreed, visible space.
- Choose a location guests can comfortably notice, with placement coordinated with Main & Signal.
- Keep physical information accurate.
- Keep your specials, promotions and relevant guest information current and useful.
- Cooperate with agreed tabletop upkeep.
- Follow the display and upkeep arrangements agreed for your location.
- Report damage or operational issues.
- Notify Main & Signal about board damage or issues affecting the agreed display.
Main & Signal coordinates
- Advertisers and sponsor relationships.
- Recruit and manage advertisers, and coordinate ongoing sponsor relationships.
- Board design, production and installation.
- Coordinate your branded board and the installation arrangements agreed with you.
- Agreed initial tabletop materials.
- Coordinate the initial materials and quantities agreed for participating locations.
- A clear digital-update request process.
- Agree an accessible way to request host digital-page updates before board launch. This process is still being prepared; the digital examples are illustrative.
Could your location
be a good host?
Restaurants, cafes and other local gathering places are a natural fit when customers have time to notice the board.
- Meaningful customer traffic and dwell time.
- A suitable, visible placement area.
- Useful specials or communications to share.
- A willingness to coordinate board placement and guest communications.
We discuss each location individually. No minimum traffic number or installation date is promised here.
From interest to an agreed installation.
Introduce your location.
Share your business, city and the way guests use your space.
Review the fit together.
Discuss visibility, host content and proposed advertiser categories. You can raise reasonable brand-suitability concerns during onboarding; Main & Signal retains sponsorship management.
Confirm funding and terms.
Confirm location approval and sponsor funding, then agree installation, physical and tabletop placement, upkeep and discontinuation terms before board launch.
Host program questions.
Is the board really complimentary?
Qualifying hosts pay no host fee for the agreed board program. Six local advertisers fund the installation. Location approval, sponsor funding and placement terms must be confirmed before proceeding.
Will the sponsors overshadow my business?
Your business and specials lead the board. The sponsor area supports the program. We discuss advertiser fit and the proposed layout with you before agreeing on a location.
What if sponsor funding is not complete?
Funding is a condition of the complimentary program. Main & Signal coordinates recruitment; an inquiry does not guarantee a board or installation date.
What happens after I express interest?
We discuss your location, space, customer setting and proposed host responsibilities. That conversation helps determine whether the program is a suitable fit.
Do I need to find or manage advertisers?
No. Main & Signal recruits and manages advertisers and sponsor relationships. You are not expected to find sponsors or manage the advertising program.
Who updates the specials and maintains the board?
You keep your physical specials and relevant guest information accurate, follow agreed tabletop upkeep and notify Main & Signal about damage or operational issues. Maintenance and repair arrangements are defined in the Host Agreement before launch. Digital-page updates will follow an accessible request process agreed before launch; that process is still being prepared.
Are tabletop advertising materials part of the program?
Participating restaurant locations with suitable space may join a coordinated tabletop program featuring approved local sponsors and useful guest content. Main & Signal coordinates the agreed initial materials. Quantities, placement, upkeep, host responsibilities and replacement arrangements are confirmed before installation; not every location can accommodate tabletop displays.
Can I review which advertisers appear in my business?
During onboarding, you may review proposed advertiser categories and raise reasonable brand-suitability concerns. Main & Signal retains responsibility for sponsorship management and category classifications. The Host Agreement will define the review process, rights and boundaries.
Make your specials
part of the local conversation.
Tell us about your venue. We’ll explore whether a Main & Signal board belongs there.
Ask About Hosting a Board